Term of the Day public relations The profession  or practice  of creating and maintaining goodwill  of an organization's  various publics  (customers ,employees , investors , suppliers , etc.), usually through publicity  and other nonpaid forms  of communication . These efforts may also include support of arts, charitable causes , education , sporting events , and other civicengagements .   public relations is in the Advertising, Marketing, & Sales  subject.   public relations appears in the definitions of the following terms: internal audience , business philosophy ,account , corporate advertising , and content analysis