Our blog is not affiliated with the author of the following blog post but it contains good information to share...
Start Designing Your Life
by Tim Brown
CEO at IDEO
Throughout Change by Design, I tried to show that the designer’s skills can be applied to a wide range of problems—and also that these skills are accessible to a far greater range of people than may be commonly supposed.
These two threads come together when we apply them to one of the most challenging problems of them all: designing a life.
There is a big difference, though, between planning a life, drifting through life, and designing a life.
We all know of people who go through life with every step preplanned. They knew which university they would attend, which internship would lead to a successful career, and at what age they will retire. Unfortunately, this never works out as planned. And anyway, if you know the winner before the start, where’s the fun in the game?
Like any good design team, we can have a sense of purpose without deluding ourselves that we can predict every outcome in advance, for this is the space of creativity. We can blur the distinction between the final product and the creative process that got us there. We can learn how to take joy in the things we create. We can work within the constraints of our own natures—and still be agile, build capabilities, iterate. We can conduct experiments, make discoveries, change our perspectives.
Think of today as a prototype. What would you change?
Image by Peter Macdonald / IDEO
Change By Design
Tim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management.
This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Listen to Tim’s interview with Brian Lehrer on design thinking and Change By Design here.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management.
This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Listen to Tim’s interview with Brian Lehrer on design thinking and Change By Design here.
Press
"Mr. Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm."
— "Redefining a Profession" by Alice Rawsthorn, The New York Times
— "Redefining a Profession" by Alice Rawsthorn, The New York Times
"Change By Design: In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change."
— BusinessWeek
— BusinessWeek
"Brown convincingly depicts how design can be used to improve the every day utility of objects we might take for granted, but more important, how it can address larger societal issues such as health care, education, and economic opportunity in the developing world."
— Best Business Books of 2009 List, Fast Company
— Best Business Books of 2009 List, Fast Company
"With many useful examples and case studies—some familiar, some unexpected—Brown is thoughtful, clear, and compelling."
— Best Innovation and Design Books of 2009, BusinessWeek
— Best Innovation and Design Books of 2009, BusinessWeek
"Need to Supercharge Your Business? Think Like a Designer"
— Paul Sloan , here. Watch the video BNET
— Paul Sloan , here. Watch the video BNET
"Change By Design Book Review"
— Robert Blinn, Core77
— Robert Blinn, Core77
Source:
http://www.linkedin.com/today/post/article/20121121191930-10842349-start-designing-your-life
Start Designing Your Life | LinkedIn
Link: http://www.linkedin.com/today/post/article/20121121191930-10842349-start-designing-your-life
No comments:
Post a Comment