Affirmation of life is the spiritual act by which man ceases to live thoughtlessly and begins to devote himself to his life with reverence in order to give it true value. — Albert Schweitzer
Soccer’s World Cup kicks off today in Brazil, boosted by $1.4 billion in sponsorship deals with some of the world’s biggest companies. Do such arrangements actually add value? Many companies don’t know, because they don’t accurately measure the value of sports sponsorships. But advertisers can change the game and increase their returns by up to 30 percent by factoring in five key metrics. more
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