Japan Is Selling Zoo Jeans, Fashionably Ripped by Lions, Tigers and Bears Charity project is pretty wild
By David Gianatasio
Supporters seeking to raise funds to renovate the Kamine Zoo in Hitachi, Japan, have launched a brand billed as "the only jeans on earth designed by dangerous animals."
Sheets of material are attached to tires and big rubber balls that are tossed into enclosures with lions, tigers and bears, which use their teeth and claws to give a whole new meaning to the phrase distressed denim.
That torn, chewed-up fabric is then used to create fashionably tattered Zoo Jeans.
Check out the video below:
www.zoo-jeans.com
Via (appropriately enough) Devour.
ZOO JEANS
Jeans designed by lions and tigers, and bears.
Link: http://www.adweek.com/adfreak/japan-selling-zoo-jeans-fashionably-ripped-lions-tigers-and-bears-158828
VIDEO: http://youtu.be/oBkqfiN6zJM
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