COMPASSION

Affirmation of life is the spiritual act by which man ceases to live thoughtlessly and begins to devote himself to his life
with reverence in order to give it true value.
— Albert Schweitzer

6/16/2025

Rory Sutherland: Run Clubs, ADHD, Club Penguin and Crime Scenes



Run Clubs, ADHD, Club Penguin and Crime Scenes - Rory Sutherland’s Brilliant Big Ideas (EXCLUSIVE)

David McIntosh Jr
 
May 5, 2025  Origin Story w/ David McIntosh Jr

Rory Sutherland is back and he's as hilariously unconventional as ever. I genuinely think this might be the best we've ever gotten him. 

As the Vice Chairman of Ogilvy UK and a pioneer in behavioral science, Rory has spent decades unraveling the quirks of human behavior and the illogical decisions that drive us.

In this episode, we dive into everything from the economics of nicotine to the psychology behind airport lounges, and even the unexpected lessons gleaned from serial killer investigations. 

It's a whirlwind tour through the irrationalities that shape our world, all delivered with Rory's signature wit, humor and undiagnosed ADHD.

Some highlights for me included:

Emotional support vapes and the peculiar concept of "Hooters Air"
The psychology behind "girl math" and why price is just a feeling
The unexpected brilliance of Chaiwala's hidden improvements
The history and psychology of run clubs and jogging
Club Penguin’s wild side and internet chaos in the UK
The infamous "dogging not jogging" joke
Rory’s love for Heathrow’s parking pods
The idea of drone ambulances and future rescue tech
What Rory would do if he wasn’t Rory Sutherland

And of course his Origin Story inclusive of his journey with depression, anxiety, and the utility of his fame

Whether you're a fan of behavioral science, marketing  or just looking for a good laugh, this will be an instant favourite.
 

Run Clubs, ADHD, Club Penguin and Crime Scenes - Rory Sutherland’s Brilliant Big Ideas (EXCLUSIVE)

https://youtu.be/_EkNnpWP1kA?si=QuOxUiXItZfEqSuS


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